New Decade. New Opportunities.

Last year brought many challenges to oil and gas businesses around the globe, from corporate restructuring and layoffs to re-evaluation of business plans going into 2010.  With 2009 over, and more lean and efficient corporate structures in place, there is renewed optimism for growth and profitability.  The Marketing in The Oilfield Conference will feature marketers who overcame challenges brought on by rapidly changing marketing conditions. Included in the conference will be expert presentations on communicating in a time of uncertainty, and how to reposition a company that has undergone significant change.

Audience:
· Senior and Executive Management
· Business Development and Marketing Management
· Technical Management in Marketing Roles
· Academia

Pricing

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Agenda

18 August 2010 Agenda

7:30 – 8:00 a.m.
Registration and Breakfast

8:00 – 8:10 a.m.
Opening Remarks
John Royall, President & CEO, Gulf Publishing Company

8:10 – 8:45 a.m.
Stability, Growth and Loyalty - A promis from an employer to employees
Dennis Naeger, Global Market Segment Leader supporting Emerging Markets, Champion Technologies

8:45 – 9:20 a.m.
Strategic Reassessment of Communications and an Exercise in Prioritizing if current economic condition will stay

9:20 – 10:00 a.m.
How to prioritize promotional activities in a challenging market
Louisa Renfrew-Hill, Global Marketing Projects, Dresser, Inc.

10:00 – 10:15
Networking and Coffee Break

10:15 – 10:50 a.m.
How to integrate an acquisition into your marketing program
Christine Mathers, Corporate Communications Manager, Weatherford International, Ltd.

10:50 – 11:35 a.m.
Crisis Communication - What to do when faced with change in the corporation, inside and out? Hear from an industry's top advisor
Jeff L. Braun, Crucial Communications Group, LLC

11:45 a.m. – 12:45 p.m.
Lunch

12:45 – 1:15 p.m.
Baker Hughes updates on the internal restructure from 2009
Derek Mathieson, Chief Technology and Marketing Officer, Baker Hughes

1:15 – 2:15 p.m.
Panel Discussion – Talent Acquisitions – Retainment, Recruitment and Marketability in a down economy
Panelists:
Frank McCay, Schlumberger
Scott Cone, SVP, Sales and Marketing, Freeman+Leonard
Betsy Chamberlain, Aramco Services Company (invited)

2:15 – 2:45 p.m.
Networking and Coffee Break

2:45 – 3:45 p.m.
Where do we go from here?  Panel discussion from the corporations who managed successfully during and after the down economy
Moderator:  John McKeever, President, Gelb Consulting
Panelists:
Robert Hobbs, Chief Executive Officer, TGS
Sanja Bhatia, Director of Business Development & Planning, FMC Technologies Inc.
Garrett Frazier, Director of Marketing & Sales, Magnum Oil Tools

3:45 – 4:15 p.m.
Launching an Energy Center in a Challenging Market - A story from an AMA Crystal Award Winner - Deloitte
Frieda de la Morena, Leader, Oil & Gas Marketing, Deloitte

4:15 – 4:45 p.m.
A New Currency of Communication - The challenges oil marketers face and the opportunities to combat them
Richard Teideman, President & Founder, Oil Marketeers

4:45 – 5:00 p.m.
Closing Remarks

5:00 – 6:30 p.m.
Networking Reception

Sponsors

Exhibitors:

Unleaded Communications

On-Site Partners, Inc.

Supporting Organizations

American Marketing Association - Houston Chapter

Business Marketing Association

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